Suzuki Marks 20 Years of US Manufacturing Operations

Suzuki is celebrating a big anniversary: The brand has been manufacturing its KingQuad ATVs in the US for 20 years now. May 2002 marked the first KingQuad being built in the company’s plant in Rome, Georgia. Two decades of production exclusive to the USA is quite the milestone.

Production of every KingQuad has been at the Suzuki Manufacturing of America Corporation (SMAC) facility. The plant consists of a 35-acre facility that has churned out every KingQuad-branded ATV since it opened for production in 2002. Powersports Business notes that the location of the plant means it gives SMAC and its employees access to the world’s largest ATV market, which in turn means riders can provide immediate feedback. Suzuki then takes this and uses it to make its products better, while the domestic operation also allows for quicker delivery of machines than if the deal was located in another country.

The brand’s “First on Four Wheels” slogan isn’t fabricated: Amid a history that is credited with the creation of the first four-wheeled ATV in 1983, Suzuki Motor USA LLC is pushing forward. As of 2015, Suzuki had built 400,000 KingQuad ATVs. That tally continues to rise, and Suzuki is now exporting machines to more than 30 countries. The future of the KingQuad is promising, and we can’t wait to see what comes next.

“This is an extremely important milestone for Suzuki,” said Kerry Graeber, vice president, division manager MC/ATV Sales and Marketing. “Suzuki is very proud to have built KingQuad ATVs in America for the past 20 years. The performance, toughness, and durability of Suzuki ATVs represent the commitment, hard work, and dedication of the people who build them in our Rome, Georgia facility.”