Yamaha Shows off Its ATVs on History Channel’s “Modern Marvels”

The History Channel’s “Modern Marvels: Machines” kicked off its latest season by showcasing Yamaha Motor’s Newnan, Georgia, manufacturing facility, the plant in which some of our favorite ATVs and UTVs are built.

Host Adam Richman takes us on a tour of the process and people that bring these machines to life. It’s an eye into the side of things we rarely see. “If you’re interested in our Proven Off-Road machines and how they’re made, this episode is a great behind-the-scenes look at exactly that,” said Steve Nessl, Yamaha’s Motorsports marketing manager. “Everyone at Yamaha takes great pride in the US production of so many of our products, and it’s exciting to see the people in our Georgia factory recognized for their hard work, expertise, and enthusiasm for building the toughest, most capable machines in our industry.”

It’s amazing to see where these machines are built. They crank them out too: Every 60 seconds, Yamaha produces a golf car or ATV. Double the time for UTVs. Richman says it’s a “massive facility dedicated to making machines that are about fun, and enjoying life, and adventuring.”

Of course, Richman also has his fair share of fun in the process of giving us this insider’s look and making the documentary short. He samples an array of machinery from golf cars to UTVs, eventually finding seat time in the RMAX 1000. It’s one of our favorite side-by-sides on sale today, and from the video it’s very clear that Richman loves it as well. It’s a fun watch, and has us pining to get out on the trails.

Although the episode’s original air date of July 25, 2021 ‚has passed, those interested can view the show on the History Channel or watch clips on Yamaha’s YouTube channel.